On November 16th, Mitsuoka Motors released the 55th anniversary commemorative model “M55 CONCEPT” on a special website. To commemorate the opening, the MITSUOKA Azabu Showroom/GALLERY Azabu (Minato-ku, Tokyo) will be held from November 24th to December 16th, 2023, and the MITSUOKA Toyama Showroom will be held from January 12th to January 28th, 2024. ” (Toyama City, Toyama Prefecture) will hold a special exhibition for a limited time.
Mitsuoka will celebrate its 55th anniversary in February 2023, and on the occasion of its 50th anniversary in 2018, it will send out a message for the next 50 years and announce the 50th anniversary model “Rockstar.” In addition, in 2020, Mitsuoka announced its first SUV, “Buddy,” and in September 2023, it announced “Butte Story,” the successor to the super long-selling “Butte,” which celebrated its 30th anniversary this year. The M55 CONCEPT unveiled this time fully conveys Mitsuoka’s passion for car building and the fascination with Mitsuoka cars, and is said to become a symbol of Mitsuoka’s free and open-minded fun.
M55 CONCEPT is aimed mainly at people of the same generation as Mitsuoka, who has lived the same 55 years since its establishment in 1968. M55 CONCEPT is aimed at people of the same generation as Mitsuoka, who was founded in 1968, and conveys the various events he experienced as a sensitive boy and girl, as well as the sense of the times in the 1970s. This model is based on the minds of people who were full of dreams and hopes at the time, and who ran through the ages amidst great energy that changed the future.
The 1970s are said to be an important era for Mitsuoka as it laid the foundation for business development, and the torrent of energy filled with dreams and hopes that existed back then is still alive today. “We hope you can feel the energy of the times in the M55 CONCEPT.”
There are currently no plans to commercialize the M55 CONCEPT, and there are no catalogs or pamphlets available.
“M55 Concept” special exhibition
“MITSUOKA Azabu Showroom/GALLERY Azabu” (2-3-3 Azabudai, Minato-ku, Tokyo)
Exhibition period: November 24, 2023 – December 16, 2023
“MITSUOKA Toyama Showroom” (270-1 Shimokuda, Fuchucho, Toyama City, Toyama Prefecture)
Exhibition period: January 12, 2024 to January 28, 2024