rice Starting next year, Amazon.com customers will be able to use South Korea on the company’s website. You will be able to purchase a new Hyundai car.
Currently, shoppers can choose a car from multiple automakers on Amazon, but they can’t actually buy it. You will need to contact the dealer to complete the transaction. According to the companies’ announcement on the 16th, the partnership will allow customers to purchase new Hyundai cars directly from dealers on Amazon.
Online used car retailers on the US stock market on the 16th Carvana’s stock price fell 9% at one point. carmax, autonation, Shares of traditional dealership chains such as Asbury Automotive Group also fell.
This is the first time Amazon has entered into such a partnership with an automaker, and other automakers may follow suit, albeit in stages. Lockdowns caused by the coronavirus pandemic have accelerated the movement to buy cars online, and automakers are seeing the shift to electric vehicles (EVs) as an opportunity to digitize car retail. However, strict franchise laws in the United States still ensure that dealers act as intermediaries in car sales transactions.
Shoppers will be able to select models from local inventory and select financing options on Amazon’s site. You can then pick up your car at the dealership or have it delivered to your home.
“This new shopping experience will create new ways for dealers to increase product selection awareness and provide convenience to customers,” the companies said.
Original title: Amazon Says It Will Sell Hyundai Cars, and Dealer Shares Fall (excerpt)