Dentsu Research Institute makes Mitsue-Links a wholly owned subsidiary | Press Release | Dentsu Research Institute

Dentsu Research Institute, Inc.

Dentsu Research Institute, Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Hirohisa Iwamoto, hereinafter referred to as “Dentsu Research Institute”), which realizes the evolution of companies and society through technology, announced on April 26, 2024 (Friday), UI/UX We will acquire 100% of the shares (based on voting rights) of the design company Mitsue-Links Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Chairman and Representative Director: Hitoshi Takahashi, hereinafter referred to as “Mitsue-Links”), making it a wholly owned subsidiary.
This is the first time for our company to make a company whose main business is UI/UX design into a wholly owned subsidiary.
Mitsue-Links realizes the marketing and branding of client companies using digital media and provides a comprehensive range of services, centering on content and UI planning, design, and implementation, and website construction and operation, in order to continuously improve the marketing and branding of client companies. provided to you. We are one of Japan’s leading communication design companies, with a mission of “designing excellent communication using advanced technology” and a track record of building over 100 sites a year in a wide variety of industries, including manufacturing and finance.

Background and reasons for stock acquisition

Dentsu Research Institute will change its company name on January 1, 2024, and through collaboration between system integration, consulting, and think tanks, we will provide optimal solutions from both “value creation” and “improvement of customer experience,” which are the core of corporate activities. Our business concept is “Social Evolution Implementation,” which aims to provide our customers with the following and contribute to the evolution of society beyond the framework of a system integrator.
In addition, in our long-term management vision “Vision 2030,” we define “conceptual power and design power” as one of the new abilities necessary for self-transformation, and UX Design is an organization that brings together specialized human resources, knowledge, and know-how. We have been working to strengthen this center.
It is extremely important for companies to design their entire service to provide an optimal customer experience through websites, smartphone applications, etc., and to build and operate a system with high usability. In addition, in promoting DX of core operations in companies such as human resources and accounting, it is essential to design and build a system that not only meets business requirements but is easy to use for employees and related parties. .
By welcoming Mitsue-Links to the Dentsu Research Institute Group, we will combine Dentsu Research Institute’s industry and business knowledge and technology implementation capabilities with Mitsue-Links’ cultivated design capabilities and ability to build and operate websites and smartphone applications. We will strengthen the capabilities necessary for both “creating value” and “improving customer experience.” Through this, we will accelerate our efforts to realize our long-term management vision “Vision 2030” and our business concept of “Social Evolution Implementation.”

Comment from Hirohisa Iwamoto, President and Representative Director of Dentsu Research Institute, Inc.

We are very honored to welcome Mitsue-Links to the Dentsu Research Institute Group.
On January 1, 2024, we changed our company name to Dentsu Research Institute, and expanded our core business of system integration to include consulting and think tank functions.We will sincerely face various social issues and help solve them. We aim to become a presence that can support the
We will strive to maximize the business synergies between our group and Mitsue-Links, leading to increased corporate value.

Comment from Taku Fujita, President and CEO of Mitsue-Links Co., Ltd.

Mitsue-Links has continued to strive to improve its technology and quality, while exploring the values ​​that are still needed in an ever-changing society, and with an awareness of UI and UX to universally convey information to a wide variety of users. Our path overlaps with Dentsu Research Institute’s corporate philosophy and “Vision 2030.” We intend to move forward together, aiming to solidify this vector, create new synergies, and provide value to society more broadly.