45x magnification!Reason for the rush of applicants
With many companies nationwide suffering from a shortage of drivers, this company’s job openings are currently flooded with applicants.
The magnification is 45x.
Its popularity is supported by its unique SNS strategy.
What has been uploaded is not only information that introduces the work of drivers.
Our dedicated SNS staff also sends out comedy videos that are not directly related to work.
We also analyze the percentage of people who watch the videos and apply for jobs to strengthen our recruitment efforts.
G Line President Takao Aramaki
“The company itself is trying to become a transportation company that doesn’t look like a transportation company.With the increasing power of spreading the word on social media, we are able to select people who have the same sensibilities and values as the people we currently work with. Masu”
New forces rather than immediate forces
They actively hire people with no experience in the transportation industry, and say that 90% of the drivers currently working for the company are without experience in the industry.
While the average age of heavy truck drivers nationwide is 49.9 years old, the average age of this company’s drivers is 33 years old, thanks in part to the effects of SNS.
Driver Former chef (25 years old)
“I used to be a chef, so I have no driving experience.The company’s uniform is fashionable and stands out no matter where I go, and there are a lot of young people there, so I thought I’d give it a try.”
Driver Former Self-Defense Force member (29 years old)
“I was maintaining fighter jets. I’ve always loved driving, and I always admired how cool trucks were.”
President Aramaki says that productivity will increase by intentionally hiring inexperienced people rather than experienced people who are steeped in the values of the transportation industry.
President Aramaki
“I think the business practice in the transportation industry up until now was that the longer you worked and the more you drove, the more money you earned.Many experienced drivers thought it would be faster to do it by themselves or were loners.Experienced people I’m grateful for the experience gained, but that’s not necessary for the direction we’re aiming for.In our case, we need to train them properly from scratch, increase collaboration, and share information. This will significantly increase productivity.”
Increase efficiency with unique evaluation criteria
For this reason, we have introduced our own evaluation criteria.
That is “sales per hour”.
Evaluations are made on a business office basis, not on an individual basis.
Sales office A has 40,000 yen more in sales, but in terms of sales per hour, office B has shorter working hours and is 1000 yen more expensive.
In this case, the system is such that office B’s salary and bonuses are evaluated higher.
For example, if there is more cargo than expected, drivers who are working nearby and have free time rush to the site and help load and unload the cargo, completing the work in a short time.
This kind of teamwork leads to efficient earning.
President Aramaki
“When various laws and values change, it is truly a time for change.I want to analyze it calmly and take a strong step as soon as possible.While I believe that the common sense of the industry is unreasonable, the image of the industry is changing. I will do my best.”
How do experts view improving efficiency by utilizing inexperienced people?
Announcer Risa Hayashida asked Professor Wakana Shuto of Rikkyo University, who is knowledgeable about labor issues in the logistics industry.
Hayashida announcer
“What do you think of the movement to actively hire inexperienced people?”
“I think it’s because you’re an inexperienced person that you feel a sense of discomfort.I’d like you to tell me if this is strange.”A driver who has worked in this industry for many years said, “It’s business practice in this industry.” It’s possible that you’re numb to thinking, “It’s normal,” or “That’s normal.”
“On the other hand, I think there are many times when people who have just joined the industry from other industries feel that something is wrong, so I hope that this will become a breakthrough and an opportunity to change the industry. I think so.”
What should we as consumers think about?
Regarding the 2024 issue, a private think tank estimates that if no measures are taken, there will be a 14% shortage in transportation capacity, so we as consumers are no strangers to this issue.
What can we do?
Hayashida announcer
“What should we, the consumers, do?”
“The first thing you need to understand is that increases in logistics costs will ultimately be passed on to consumers.Shipping companies will not be raising logistics costs in the future to take measures against the 2024 problem. Since we have to do so, we will first negotiate with the shipper to raise the price.”
“However, if the rising costs are borne only by the shipper, the shipper’s profit will naturally fall, and this will no longer be sustainable.The shipper will also be able to pass on these costs to the price of the product, and the general consumer will I don’t think society itself will be able to sustain itself unless we collectively bear the burden.”
“First of all, I would like people to think about having society as a whole bear the burden of rising logistics costs.”
Hayashida announcer
“However, from the perspective of us consumers, the words ‘free shipping’ are very attractive. Do we need to change our mindset?”
“Consumer behavior change is also required.For example, when consumers buy something online and it says “free shipping,” they don’t know how much the shipping cost is. For example, there are many people who use online shopping to order toilet paper on Monday, food on Tuesday, and drinking water on Wednesday.
“However, if it becomes visible in the form of, for example, “shipping = 300 yen,” I think it will naturally encourage people to buy in bulk, such as ordering items they had planned to order on Monday, Tuesday, and Wednesday all at once on Monday. “Free shipping” is a very powerful word and gives the impression of being a great deal, but of course there is a charge for shipping.I think that if we could show the shipping costs to consumers, their attitude would change instantly.”
“For example, from the perspective of environmental issues, people were told to “avoid receiving plastic bags and use your own bags,” but when they were free, everyone would have received plastic bags. Then everyone started using their own bags.”
“Being conscious of prices can lead to improvements in efficiency, consideration for the environment, and changes in consumer behavior, so I think being able to see shipping costs is a very effective tool in that sense.”
After finishing the interview
As I listened to the stories of current truck drivers and Professor Shuto, I realized once again that the current logistics problems are not just for trucking companies, but that we are all involved.
Our daily lives are made possible by the logistics and the drivers who transport the goods.
Now that we are at a crossroads as to whether or not we can make logistics sustainable, I think it’s time for society as a whole, including us consumers, to think about this issue.
It is said that the 2024 problem in logistics will continue to have an impact in the future, so I would like to continue reporting and report on this as a newscaster.
(Scheduled to be broadcast on “Saturday Watch 9” and “NHK Special” on April 27th)
saturday watch 9 caster
Risa Hayashida
Joined in 2014
Tokyo announcement room after working at Nagasaki station and Fukuoka station
Social Program Director
Shunsuke Ota
Joined in 2014
Currently belongs to the sports information program department and Good Morning Japan.
“Saturday Watch 9” will also be distributed on NHK Plus
Scheduled to be broadcast from 9pm on Saturday, April 27th
You can view it until May 4th (Saturday)
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saturday watch 9
“NHK Special” will also be distributed on NHK Plus
Scheduled to be broadcast from 10pm on Saturday, April 27th
You can view it until May 4th (Saturday)
↓↓↓
NHK special
Tags: maintain convenient logistics Hints solving problem NHK Business special feature
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