Yanase starts handling Ferraris New president Tokinori Morita says, “We want to expand the circle of impression and trust we receive from our customers from Yanase Fiorano Motori.”

Opening ceremony held for Ferrari’s new sales base “Yanase Fiorano Motori”

On April 26, Yanase held an opening ceremony for Ferrari’s new sales base, Yanase Fiorano Motori (Nakaochiai, Shinjuku-ku, Tokyo).

Yanase entered into a dealer agreement with Ferrari Japan, and on March 28th, Yanase established a subsidiary company, “Yanase Fiorano Motori Co., Ltd.”, which specializes in Ferrari. As the third Ferrari dealership in Tokyo, we have opened a new store in Shinjuku-ku, Tokyo that includes a showroom and service factory. Up until now, Yanase’s group companies Yanase Auto Systems Kanto Sales Department (Misato City, Saitama Prefecture) and Komine (Ibaraki City, Osaka Prefecture) have contracted with Ferrari Japan to operate a car body repair business, but this will be the first time for them to operate an official dealership business.

The new store, Yanase Fiorano Motori, faces Yamate-dori (inner loop) in Tokyo and is located near the Minami-Nagasaki 1-chome intersection, which intersects with Mejiro-dori. The interior and exterior of the store feature Ferrari’s latest CI, and the showroom, which is based on red to express Ferrari’s worldview, displays new cars and certified used cars, “Ferrari Approved.” In addition, the brand experience is maximized, with a lounge equipped with vehicle photos, interior accessories, and top-quality Italian furniture. There is also a workshop with four service bays, which also provides after-sales service.

“Yanase Fiorano Motori” (2-27-14 Nakaochiai, Shinjuku-ku, Tokyo) is located near the “Minami-Nagasaki 1-chome” intersection facing Yamate-dori (inner loop) in Tokyo and intersects with Mejiro-dori.

On the opening day, the 296 GTS, Roma Spider and Purosangue were on display.

The store maximizes the brand experience, with features such as vehicle photos, interior accessories, and a lounge with the highest quality Italian furniture.

A workshop with four service bays is also available for after-sales service.In addition to a dedicated area for hybrid vehicles, there is also an alignment tester available.

At the opening ceremony, Mr. Takanori Morita, who was recently appointed as Yanase’s representative director, president and executive officer in April, as well as Ferrari Japan’s representative director and president, Donato Romaniello, ITOCHU Corporation’s representative director, vice president and executive officer, and President of the Machinery Company, attended the opening ceremony. Mr. Hiroyuki Ume took the stage to greet the guests.

President Morita said that he is happy and proud to be handling the Ferrari brand, and at the same time feels a strong sense of responsibility, almost as if it were a warrior’s tremor. We want to ensure that our customers are satisfied with our services, but we also have a history of working hard to enrich the lives of our customers. However, we have successfully incorporated this into our business to this day, valuing our strength in our interpersonal sales style.This policy remains unchanged as Japan’s IT society continues to change. As society continues to grow and consumer tastes change, we need to broaden our understanding of lifestyles to understand what kind of lifestyles our valued ultra-wealthy customers have, and what kind of cars they require within that lifestyle. To that end, while keeping an eye on the person-to-person sales model I mentioned earlier, I will continue to provide services and experiences tailored to the specific values of each customer. The biggest reason why we carry this brand is to offer it as a group.If this goes well, we can expand the circle of trust and excitement we receive from our customers. We would like to expand this area of Tokyo and beyond, and at the same time, we believe that this will definitely improve Ferrari’s brand value in Japan.”

Yanase Co., Ltd. Representative Director, President and Executive Officer Tokinori Morita

In addition, Ferrari Japan President Romaniello said, “While Yanase and Ferrari shared the intention of cooperating in September 2019, it took time to proceed due to the influence of the coronavirus outbreak.” I’m glad I was able to do it,” he said.

“The reason we embarked on this new partnership path is because we are customer-centric, which is the philosophy we are based on. This is the beginning of a new chapter for Yanase. (Store Manager) ) Manager Kitazawa, Yanase Fiorano Let’s all work together as members of the Motori family. Ferrari Japan will do our best to support you in this new challenge.” It was announced that new car models such as the 296 GTS, Roma Spider, and Purosangue that were on display in the showroom on the day of the ceremony could be ordered from the end of Golden Week.

Ferrari Japan President and Representative Director Donato Romaniello

Mr. Tsubai, vice president of ITOCHU Corporation, said that Yanase Fiorano Motori’s showroom, delivery booth, and business negotiation corner all offer a glimpse of the company’s dedication to being the world’s most luxurious brand, and that it is a space that symbolizes Ferrari’s unique value. He commented that he was confident that many customers would be happy in the future.

He added, “The other day, I found and watched Ferrari’s 75th anniversary video, and it said, “Ferrari is made, above all else, by people.” I believe this is an expression of our unchanging values of respecting and considering ourselves as one big family.There is an anecdote that Mr. Ferrari took care of a racer who was involved in an accident while driving a Ferrari. When I saw this, I felt that there was something in common between ITOCHU Corporation and Yanase, and I was convinced that this was the best match, given the history and experience that Yanase has built up as a major import car sales company in Japan. By joining the Ferrari family, Yanase’s motto of embodying Ferrari’s values and providing Japanese customers with a life filled with dreams and excitement with cars will continue to grow. Itochu Corporation will provide full support to Yanase and Yanase Fiorano Motori, and look forward to working with them as they grow and develop.” He concluded his speech. Ta.