Broadcasting of Sapporo Ichiban’s new commercial “Zutto Suki dettaze” starring actress Nana Mori has begun. In the commercial, Mori sings Kazuyoshi Saito’s hit song “I’ve always loved itHe is shown humming an arrangement of “Sapporo Ichiban Miso Ramen” with a delicious look on his face.
At the presentation of the new commercial held on April 18th, Mori said, “Since I am a single-parent household, I often had to stay at home with my younger brother.When I felt sad or lonely, I would feed my younger brother something for lunch. When I gave it to him, he was satisfied.It was a keepsake that filled my brother’s loneliness, so I was happy to hear about it.”This confession is causing a stir. That’s what it means. An entertainment writer speaks.
“In recent years, scenes in which celebrities share stories of their childhood poverty and gain sympathy have been arousing controversy, but Mori, like many others, has revealed that he lived in a shack-like house when he was a child. It is true that Sapporo Ichiban is a popular product at a reasonable price, but because it was introduced as if it were an essential product for single-parent households, some single-parent households complained that they wanted it to be discontinued. “I’m here”
Furthermore, what irritated Sapporo fans the most was Mori’s comment, “It’s almost the first salt.” A gourmet writer explains.
“In fact, the most popular item at Sapporo Ichiban is by far the salt ramen.In this commercial, Noritake Kinashi likes salt ramen, so Mori seems to have been in charge of the miso. Even though I was eating it with my younger brother, it was too “sudden” for me to say that I had never eaten salt.It seems that I received some backlash from my favorite Sapporo, who said, “I don’t have enough love for the product.”
When a celebrity is featured in a commercial, anecdotes related to the product are often introduced, but it seems Mori’s story about his childhood didn’t really catch on.
(Ken Takada)
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