SEVENTEEN will hold “THE CITY” project in Osaka and Yokohama in conjunction with Japan’s first stadium tour! – Kstyle

HYBE JAPAN, HYBE’s Japanese headquarters, will hold a concert-linked event “SEVENTEEN ‘FOLLOW’ THE CITY OSAKA/YOKOHAMA” in conjunction with SEVENTEEN’s first stadium tour in Japan “SEVENTEEN TOUR ‘FOLLOW’ AGAIN TO JAPAN” to be held in May. ” will be held in two cities, Osaka and Yokohama. This time, the implementation program has been released.

In addition, for this “SEVENTEEN ‘FOLLOW’ THE CITY” event, HYBE JAPAN has entered into a partnership agreement with Yokohama City, and will develop a collaboration that can be enjoyed throughout Yokohama, from the Shin-Yokohama area where the performance venue, Nissan Stadium, is located, to the central waterfront area. This is the first time in Japan that we have partnered with a local government in the “THE CITY” initiative.

The “THE CITY” project is an “urban concert play park” that expands the fan experience by holding various events throughout each city before and after a concert, and is being developed globally by HYBE. It’s a project. So far, “SEVENTEEN THE CITY” has been held in 3 cities in Japan in conjunction with SEVENTEEN’s first dome tour in Japan, which started in November 2022, in 5 cities in Japan and Bangkok, Thailand, in conjunction with the world tour in 2023, and in March of this year. It was held in Incheon and Seoul to coincide with the stadium performance held in South Korea, and SEVENTEEN decorated the landmarks of each city. This will be the third time SEVENTEEN will hold “THE CITY” in Japan.

In addition, “THE CITY”, which was held in five cities in Japan in 2023, was a huge success, with more than 30 companies participating and the program being rolled out at more than 70 locations.

“THE CITY” is unique in that it allows you to create special memories that are unique to the area and go beyond the traditional concert viewing and purchase of tour products, to transportation, lodging and meals, and activities that can be enjoyed in the area. It’s one of the.

Common programs in both cities include the sale of special accommodation plans at partner hotels where you can enjoy lodging with limited novelties and props (reception ends as of April 24th), as well as POP-UP where you can purchase official tour products. Store and photo exhibition “SEVENTEEN MUSEUM 2024” will be held.

In addition, the Digital Stamp Rally project, which was a huge success last year with approximately 80,000 unique users visiting more than 580,000 locations over 31 days in five cities, will be held in Osaka and Yokohama this year. From May 10th to May 26th, collect digital stamps (points) using QR codes or GPS functions while visiting spots set up in program venues in each city, and get one limited random stamp for every 5 points at the reward exchange office. It can be exchanged for a photo card. Anyone can participate in the digital stamp rally by registering an email address, and in response to the growing needs of fans from overseas, this year the stamp rally page will also be available in Korean and English.

Furthermore, for three days starting May 17th, the day before the Osaka performance, a SEVENTEEN-style ad cruise will run along the Dotonbori River in Dotonbori, a tourist attraction that symbolizes the city of Osaka, adding color to the Osaka-like scenery.

We are also collaborating with HEP FIVE, a representative commercial facility located in the Umeda area, the center of Osaka. All the gondolas of the landmark “Red Ferris Wheel” will be wrapped in SEVENTEEN specifications, and SEVENTEEN visuals will dominate the hall. “BREEZE BREEZE” will carry out a campaign in which original stickers will be given away depending on the shopping and eating inside the facility, and a board will be posted where people can write their thoughts on SEVENTEEN and post them. We will also collaborate with Shinsaibashi PARCO and set up a photo spot.

The City of Yokohama has been decided as the first collaboration between THE CITY and a local government in Japan. The whole of Yokohama will be decorated with SEVENTEEN with fireworks and light-ups themed on the official colors.

At the “THE CITY” briefing for the press held in November last year, he said, “As our head office in Japan, we would like to collaborate with a wide range of partners, including local governments, and contribute to the revitalization of Japan’s regions and the promotion of its appeal.” The words of HYBE JAPAN CEO Han Hyun-rok have already come true.

In response to the past two “SEVENTEEN THE CITY” held in Japanese cities, which generated great excitement due to the influence of artists and fans, Yokohama City also supported the efforts of “THE CITY” and collaborated with HYBE JAPAN. A collaboration agreement has been concluded. Through “SEVENTEEN ‘FOLLOW’ THE CITY YOKOHAMA,” we will together provide excitement and excitement throughout Yokohama and develop a variety of memorable events.

Yokohama Sparkling Twilight, a 5-minute fireworks show that lights up Yokohama Port every month throughout the year, will feature special performances centered around pink and blue, with SEVENTEEN’s official colors as the theme, from 8pm on May 18th and May 26th. Launch fireworks.

From May 17th to May 26th, facilities in the central Yokohama waterfront area, including Yokohama Hammerhead and Yokohama City Hall, will be illuminated in pink and blue, with SEVENTEEN’s official colors as the theme. .

In addition, as a special collaboration project with the Yokohama City Transportation Bureau, which operates the municipal Blue Line and municipal buses, we will be releasing a specially designed “Minato Burari Ticket Wide” to commemorate the holding of “SEVENTEEN TOUR ‘FOLLOW’ THE CITY YOKOHAMA.” It can be used as a one-day ticket for everything from concerts to sightseeing to visiting digital stamp rally spots.

At Yokohama Marine Tower, tickets with original novelty items will be sold, and a special music video will be shown on the observation floor. Also, a limited edition heart lock with the SEVENTEEN stamp is now available. You can have fun writing dates and names on it.

Other initiatives in Yokohama include a campaign to give away original stickers for shopping and eating at participating facilities in Yokohama, and the establishment of digital stamp rally spots in various locations in the city, including Yokohama Chinatown. We will develop a project where you can create memories while visiting various places.

“SEVENTEEN ‘FOLLOW’ THE CITY OSAKA/YOKOHAMA” will continue to update various program information on the special website.

■Event overview
“SEVENTEEN ‘FOLLOW’ THE CITY”

〇 Program released as of April 24th (Please check the special website for details)

[Stamp Rally]SEVENTEEN ‘FOLLOW’ THE CITY RALLY
[Hotel Plan]SEVENTEEN ‘FOLLOW’ THE CITY HOTEL PACKAGE (*Reception is currently closed)
[Restaurant collaboration]PRONTO
[Restaurant collaboration]Torikizoku (* Implementing stores will be announced at a later date)
[Photo Exhibition]SEVENTEEN MUSEUM 2024
[POP-UP STORE]SEVENTEEN TOUR ‘FOLLOW’ AGAIN TO JAPAN POP-UP STORE
[Message Board]SEVENTEEN TOUR ‘FOLLOW’ THE CITY meet BOARD

[Facility collaboration]HEP FIVE
[Facility collaboration]BREEZE BREEZE
[Facility collaboration]Shinsaibashi PARCO

[Fireworks]Yokohama Sparkling Twilight 2024
[Light-up/Special Exhibition]Yokohama City Hall
[Light up]Colette Mare
[Light up]LUXS FRONT
[Light up/Facility collaboration]Yokohama Hammerhead
[Light up/Facility collaboration]MARK IS Minato Mirai
[Light up/Facility collaboration]MM Terrace
[Light-up/Facility collaboration]Yokohama Landmark Tower (*Light-up inside the building)
[Light up/Facility collaboration]Yokohama Marine Tower
[Light up/Facility collaboration]Yokohama Port Osanbashi International Passenger Terminal
[Facility collaboration]ASOBUILD
[Facility collaboration]CIAL Sakuragicho
[Facility collaboration]Yokohama Cosmo World
[Facility collaboration]Minato Mirai Tokyu Square
[Facility collaboration]Konica Minolta Planetaria YOKOHAMA
[Facility collaboration]Yokohama World Porters
[Area collaboration]Yokohama Chinatown
[Ticket collaboration]Yokohama Municipal Subway/Bus special design “Minato Burari Ticket Wide” on sale

■Related links
“SEVENTEEN ‘FOLLOW’ THE CITY” special site