BEAMS Couture x Hello Kitty, retro embroidered bags and stuffed animals in a “sitting pose” – Fashion Press

Introducing collaboration items between BEAMS COUTURE and Sanrio’s Hello Kitty. It will be on sale at Beams News and other outlets from Friday, May 3, 2024.

Hello Kitty’s 50th anniversary items

Hello Kitty will celebrate its 50th anniversary in 2024. This collaboration features a lineup of items that look back on Hello Kitty at the time of her debut.

“Vermilion red” color embroidered bag

First of all, there are two types of bags that express the “vermilion red” color of the time using enamel material. The handle has a beige color, creating a retro atmosphere.

The bag has Hello Kitty embroidered on the front, and the back features a “T-shirt” motif that was previously used on goods. On the other hand, the vertically-shaped bag features the “Hello Kitty house” that appeared on goods from the 1980s on the front, while the back is embroidered with “three apples” representing Hello Kitty’s weight.

retro sweater setup

The red sweater and running pants set-up was also inspired by the sweater released at the time of her debut. Hello Kitty is placed within the beige lines, and the material is simple thread that pursues a retro feel.

Stuffed animal in “sitting pose”

A stuffed animal in the “sitting pose” that has gained much popularity is also available. The key point is to use a beige color to create an atmosphere as if they have been together for 50 years. In addition, all elements, such as the shape of the ribbon, the shape and balance of the face and body, and the red and blue clothes, have been carefully recreated to recreate Hello Kitty from 50 years ago.

Plush toy pochette too

The lineup also includes a stuffed animal-shaped pochette and a sweater made of see-through fabric.

【detail】
BEAMS Couture x Hello Kitty
Release date: Friday, May 3, 2024
Available stores: BEAMS News, BEAMS Hiroshima (some locations), BEAMS official online store
Example item:
・“Hello Kitty embroidery bag” 14,300 yen
・“Hello Kitty Home Embroidery Bag” 15,400 yen
・“Hello Kitty Pochette” 8,250 yen
・“Hello Kitty sweater setup” 20,900 yen
・“Hello Kitty transparent sweater” 25,300 yen
・“Hello Kitty stuffed animal” 7,150 yen

*When you purchase an item, you will receive one of two types of badges at random.

[Contact information]
BEAMS NEWS
TEL: 03-3351-3090

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