[Lawson United Cinema]The first new building after the company name change, “Lawson United Cinema STYLE-S Minato Mirai”, will open on Friday, April 26, 2024! | Press release from Lawson Entertainment Co., Ltd.

United Cinema Co., Ltd., an affiliated company of Lawson Entertainment Co., Ltd., a subsidiary of the Lawson Group, provides multifaceted entertainment services and collaborates with various businesses in order to realize the future vision of the Lawson Group, which combines real life and technology. In order to develop new services and expand business areas through collaboration, we changed our company name to “Lawson United Cinema” on March 1, 2024.

We will open “Lawson United Cinema STYLE-S Minato Mirai” on Friday, April 26, 2024, the first new building after changing the company name to Lawson United Cinema. Additionally, prior to the opening, the Lawson United Cinema logo will be changed.

The newly opened Lawson United Cinema STYLE-S Minato Mirai is the first movie theater in the world to be equipped with an immersive sound experience system, FLEXOUND Augmented Audio™ (hereinafter referred to as FLEXOUND), on all screens and seats. The “sound and vibration” emitted from the pillow and back of the seat with built-in FLEXOUND allows you to feel the sound throughout your body, allowing you to enjoy the essential value of movies even more along with the images. In addition, the museum will offer original frozen desserts sold at Lawson stores in original Lawson United Cinema packaging, as well as natural Lawson sweets such as nuts and chocolate.

The Lawson Group aims to become the “Global Real×Tech Convenience Lawson Group,” which connects physical stores in Japan and overseas with entertainment, financial, and supermarket businesses through technology, in order to realize “new convenience” and a “warm future.” Masu. We will continue to promote collaborative efforts as a group in order to become a lifestyle platform that supports daily life.