We ask Nobuyuki Sakuma about the “atmosphere” of each media. “2023 Advertising Expenses in Japan” Special Discussion: Kii Minpo AGARA | Wakayama Prefecture News Site

April 24, 2024
Dentsu Co., Ltd.
(Web Telegram)

[ウェブ電通報] is a business information site operated by Dentsu Inc. Introducing the Dentsu Group’s advanced knowledge and solutions related to marketing, business development, etc.

On Web Denho, we have decided to inform you of hot topics every week. The hot topics that received access from April 15th to April 21st are as follows.

■We ask Nobuyuki Sakuma about the “atmosphere” of each media. Special discussion on “Advertising Expenditures in Japan in 2023”
https://dentsu-ho.com/articles/8894
#Contents Advertising Japanese advertising expenses Media
Dentsu’s Ritsuya Oku spoke with Nobuyuki Sakuma, a famous producer who has produced numerous hit TV shows and also has a successful YouTube channel, about the current state of various media while looking back on advertising spending in Japan in 2023.Read article
[Image:https://kyodonewsprwire.jp/img/202404229817-O1-H4fC7SYV]
Author: Nobuyuki Sakuma (TV producer) x Ritsuya Oku (Head of Dentsu Media Innovation Lab, Dentsu)

■“There are definitely consumers who can only be met in games” – Nestlé and GumGum are pioneering the use of in-game advertising branding
https://dentsu-ho.com/articles/8875
Digital Marketing Digital Advertising Cookie Free Content Marketing
Contextual advertising is attracting attention in the cookie-free era. Why have brand advertisers started paying attention to in-game advertising? We talk with Yoshiki Kosakai from Nestlé Japan about the use of branding in-game advertising.Read article
[Image:https://kyodonewsprwire.jp/img/202404229817-O2-23cfk7Zg]
Author: Kohei Ishikawa (Dentsu Digital Group Manager)

■How to create innovative ideas with your own hands
https://dentsu-ho.com/articles/8885
Future Product development Ideas Ideas
While the ideas we generate with the help of experts can be thought of in a wide range of ways, including ideas we don’t have, there are also issues such as not being able to come up with ideas easily. We will introduce how to come up with ideas on your own and expand your ideas, as well as the support tool “K-Matrix app”.Read article
[Image:https://kyodonewsprwire.jp/img/202404229817-O3-3sk3Si92]
Author: Seiya Murayama (Dentsu Research Institute Consulting Division)

■Japanese who have lost their grip (Part 1) ~The breaking point where the “defensive instinct” breaks down~
https://dentsu-ho.com/articles/8888
Society Insights Consumer awareness survey
In this series, members of “DENTSU DESIRE DESIGN” introduce consumer insights and approach methods based on “desire”. This time, we will proceed with the hypothesis that “Japanese people’s temperament has changed over time,” and we will proceed with the verification.Read article
[Image:https://kyodonewsprwire.jp/img/202404229817-O4-nyPcM8cH]
Author: Hayato Yamagami (Dentsu PR Solutions Department)

■OpenAI opens its first base in Asia, Tokyo office
https://dentsu-ho.com/articles/8903
#AI
OpenAI, which develops generative AI services such as “ChatGPT,” officially announced the opening of its Tokyo office on April 15th. This is OpenAI’s fourth location, following San Francisco in the United States, London in the United Kingdom, and Dublin in Ireland. This is the first time it has been opened in Asia.Read article
[Image:https://kyodonewsprwire.jp/img/202404229817-O5-fDj9L7R0]

Other thrills!

What is Web Denho:
“More ideas for business.” Web Denho is a business information site that has been read by many business people since its launch in 2013. We will introduce the Dentsu Group’s advanced knowledge, services, and solutions, from marketing, management, and communication to idea generation methods. Through the “perspective” unique to Dentsu people, we deliver the discovery and learning of “new value” to consumers and those who drive business. https://dentsu-ho.com/

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For press release details https://kyodonewsprwire.jp/release/202404229817