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“Hokkaido TEA” was born from the leaves of wine grapes that would otherwise be thrown away. Production begins in 2023. | Press release from PATTERN PLANNING Co., Ltd.

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PATTERN PLANNING Co., Ltd. (Location: Sapporo City, Hokkaido, Representative Director: Wakana Akasaka) will release “Hokkaido TEA Wine Grape Leaf Tea 2023”, a tea made from discarded wine grape leaves, on Thursday, April 25, 2024. ) will be available for pre-order.

*Currently accepting reservations at the online shop BASE.

Orders will be shipped in order from May 7th (Tuesday) onwards.

https://hokkaidotea.jp/ (Kaido TEA official website)

https://hokkaidotea.base.shop/ (Online shop product page)

The development of Hokkaido TEA began as a result of a casual conversation with wine grape producers who asked, “Isn’t there something we can do with grape leaves that are simply thrown back into the soil?” A non-alcoholic tea that can be enjoyed like wine, made from leaves grown in Hokkaido’s vineyards.

◇Tea made from wine grape leaves

We use leaves grown healthy in Hokkaido’s vineyards (wine-making vineyards). It has a soft wine-like aroma and a slight sourness.

◇Sustainable raw materials

Works such as “bud removal” and “leaf removal” are performed to encourage grape growth. By harvesting and processing leaves that would otherwise be returned to the soil, new value is created.

◇Non-alcoholic/Non-caffeine

Although it is made from the leaves of wine grapes, it does not contain alcohol or caffeine. Even pregnant women and children can enjoy it.

◇Exploring taste through oxidative fermentation

We make tea using the same method as black tea. Oxidative fermentation produces a unique aroma and fruit flavor.

Please take a look at past releases for detailed development history and the trial process to date.

・Produced in 2022 https://prtimes.jp/main/html/rd/p/000000001.000116186.html

・Produced in 2021 https://www.atpress.ne.jp/news/285561

・Produced in 2020 https://www.atpress.ne.jp/news/249356

Origin of tea leaves produced in 2023

A total of nine vineyards cooperated with the 2023 harvest. Products from vineyards in Yoichi Town are increasingly being accepted as return gifts for hometown tax donations.

■Yoichi Town

– Yoichi Noborin Farm (Mongakudani Winery)

– Domaine Takahiko Domaine Takahiko

– NPO Hokkaido Eco Village Promotion Project (Yoichi Eco Village)

– Next Field

– Yamada-do

*Yoichi Town Furusato Tax Guide: https://yoichi.furusato179.com/

■Niki Town

– Le Reve Winery

■Niseko Town

– Niseko Winery

– La La La Farm

■Iwamizawa City

– KONDO Vineyard

All of these are vineyards that continue to produce high-quality wine throughout Hokkaido. We make tea with the cooperation of many producers.

Since 2021, Kaleidoscope LLC, which operates a welfare office, has been involved in manufacturing and harvesting. Currently, we are asked to do almost all the work, from drying and crushing the leaves to packing the products. Hokkaido TEA is also supported by the careful work of everyone at the facility.

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As a pre-sale for the 2023 production, we exhibited for the second consecutive year at the “Great Hokkaido Exhibition – SAKE Brewed from the Northern Lands” held at Nihonbashi Takashimaya SC. We will also be offering tastings on the day of the event, and we would like to introduce some of the feedback we received from our customers.

  • The scent is nice and relaxing. I would love to try it with ice cream (female in her 40s)

  • Delicious and my favorite flavor. interesting. (Male in his 40s)

  • Refreshing and free of quirks (female in her 50s)

  • I want to buy it as a gift for a group of gourmet members (man in his 40s)

  • Like Chinese tea or indigo tea (woman in her 30s)

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Recommended way to taste

[For those who enjoy it at home]

◇Enjoy hot tea with changing scents

The tea leaves before brewing, the bowl of hot water poured into it, the steam rising from the tea. You can enjoy the aroma many times before enjoying the taste. When you take a sip of hot tea, the rounded taste fills your mouth. As the temperature drops while drinking slowly, the aroma and taste will change again.

◇Iced tea that can be enjoyed like wine

If you chill it on ice or in the refrigerator and pour it into a wine glass, its clear golden color will shine. After passing through the throat, it has a refreshing taste reminiscent of fresh grapes, followed by a slight tannin-like texture. Take your time and enjoy the aroma and aftertaste that wafts through your nose, just like you would with wine.

[For those served at restaurants]

◇After the course meal

Why not add Hokkaido TEA as an option after your French or Italian meal? Not only does the unique sour taste leave a refreshing aftertaste after a meal, but it’s also caffeine-free, so even pregnant women and others can enjoy it with confidence.

◇Make ochazuke with rice

There are also restaurants that serve Hokkaido TEA as a meal. For example, as ochazuke combined with seasonal ingredients. Dishes that you are used to eating at home will be transformed into something different than usual.

Hokkaido TEA does not have a rule that says “I want you to taste it this way.” I would be happy if everyone could enjoy it in their own way.

Hokkaido TEA is

①BASE (online shop) ②Hometown tax

You can purchase either one.

*Other handling stores and restaurants will be introduced on SNS from time to time.


Product name: Hokkaido TEA Wine Grape Leaf Tea 2023

Raw materials: wine grape leaves

Release date: Thursday, April 25, 2024 *Ships sequentially from Tuesday, May 7th

Capacity: 50g

Amount: 3,240 yen

*100g commercial size is also available.


①BASE (online shop)

You can order from the page below.

https://hokkaidotea.base.shop/

②Hometown tax

It is also available as a return gift for hometown tax donations. Please take a look.

-Yoichi Town

https://yoichi.furusato179.com/product/tea-01/ (Domaine Takahiko)

https://yoichi.furusato179.com/product/tea-02/ (Mongaku Valley Winery)

https://yoichi.furusato179.com/product/tea-04/ (Yamadado)

https://yoichi.furusato179.com/product/tea-05/ (Soon field)

*About providing for business use

If you are considering offering it at a restaurant or liquor store, please contact us using the email below. The person in charge will reply to you. In addition, if you have decided on the planned purchase date and quantity (number of cups, etc.), we would appreciate it if you could also write the details.

Email/[email protected]

◇Yoichi Town

– Yoichi Noborin Farm (Mongakudani Winery)

– Domaine Takahiko Domaine Takahiko

– NPO Hokkaido Eco Village Promotion Project (Yoichi Eco Village)

– Next Field

– Yamada-do

◇Niki Town

– Le Reve Winery

◇Niseko Town

– Niseko Winery

– La La La Farm

◇Iwamizawa City

– KONDO Vineyard

・Hokkaido Research Organization Food Processing Research Center

・Koto Microbial Research Institute Co., Ltd. Sapporo Office

・Hokkaido Rakuno Gakuen University

・School Corporation Hakko Gakuen Hokkaido Agricultural College

・Kaleidoscope LLC

・NEW Co., Ltd.

https://new-design.jp

https://www.instagram.com/new_inc_design/ (Instagram @new_inc_design)

※Titles omitted

Hokkaido TEA official site / SNS

Official site http://hokkaidotea.jp (official site)

Online shop https://hokkaidotea.base.shop/ (online shop)

Instagram https://www.instagram.com/hokkaido_tea/

For inquiries about interviews, etc., please send them using the form at the bottom of the site.

http://pattern-p.com/


PATTERN PLANNING Co., Ltd.

PATTERN PLANNING Co., Ltd.

Hokkaido TEA is developed and manufactured by PATTERN PLANNING Co., Ltd., which handles branding direction. We work as a team with our customers, and we value growing their brands together with our passion, strong interest, and curiosity to achieve business success as our own. We will accompany our customers by proposing services, products, or what is truly necessary for the company itself, while staying close to the customer’s goals.


The article is in Japanese

Tags: Hokkaido TEA born leaves wine grapes thrown Production begins Press release PATTERN PLANNING

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