“Montbell” Fukushima Prefecture’s first official store opens in Bandai Town Roadside Station Bandai Ni Outdoor Corner sales area quadrupled: News – FTV Fukushima Television

Aizu’s newest spot. Recommended for outdoor enthusiasts. “Montbell” official sales corner! The first shop in Fukushima Prefecture opened on April 26th.

“Then please!”
The opening ceremony was held at Roadside Station Bandai in Bandai Town, Fukushima Prefecture.
Outdoor manufacturer Montbell has set up its first official sales corner in the prefecture in Bandai Town.

Fukushima TV reporter Hirotaka Sato: “Now that the official store has opened, members who purchase Montbell products will also receive points.”

“Roadside Station Bandai” has always sold Montbell products, but since it became “official,” the sales area has quadrupled. We have about 300 items including outerwear and trekking shoes.

For those who have been waiting for the opening…
“It means I can see and try on Montbell products without having to go to the city or a department store, so I think I’ll use it when I’m outdoors or something like that.” “(What did I buy today?) It’s an arm cover. It’s going to get hot from now on, and it’s going to be hot today as well, so I’d like to wear short sleeves.”

Bandai Town has been building a relationship with Montbell since it entered into a comprehensive partnership agreement two years ago. In the future, they hope to plan new events such as trekking tours.
Bandai Town Mayor Junichi Sato said, “We don’t just want people to buy our products, we want them to use them to experience the charm of nature around Mt. Bandai.”