Yamanashi Prefecture (Governor: Kotaro Nagasaki) is carrying out various initiatives within the prefecture with the aim of discovering and improving the appeal of Yamanashi.
Among them, Yamanashi Prefecture introduced a candidate site for a production factory base and invited companies from Far Yeast Brewing Co., Ltd. As a “Yamanashi support project” aiming to revitalize local industry through beer brewing, we released a new craft beer “Far Yeast Peach Haze” on May 23 (Tuesday).
■ Beer production in Kosuge Village, Yamanashi Prefecture
Far Yeast Brewing Co., Ltd. was established in 2011 as Nippon Craft Beer Co., Ltd., and changed its name to the current “Far Yeast Brewing Co., Ltd.” in 2015. In 2017, we launched our first factory, Genryu Brewery, in Kosuge Village, Yamanashi Prefecture, and moved our head office from Shibuya, Tokyo to Kosuge Village in October 2020. When we started looking for a place to relocate, we had many customers in Tokyo and overseas, so we first wanted to set up a factory in the Kanto region. Then, I found a factory in Kosuge village, which is surrounded by rich nature and has the headwaters of the Tama River, which is ideal for beer production, and chose it as a base.
■ New product overview
This product is a hazy style fruit pale ale that uses plenty of peaches from the peach farmer “Peach Senka Yamashita” in Yamanashi City.
In July 2020, it was born as the first product of the “Yamanashi Support Project” that communicates the charm of Yamanashi through beer in collaboration with local Yamanashi producers. Since then, it has been brewed and sold every year, and it is a popular product that sells out immediately every time. As a brewery in Yamanashi, a major production area of peaches, we have been positioning it as a standard product for spring and summer since last year, in order to continuously deliver products using delicious peaches to our fans. This year, the fourth year, we are aiming to produce 1.5 times the amount of last year so that we can enjoy it all summer.
A fresh fruit pale ale only for this season, where you can enjoy the natural aroma of peach, pop-derived citrus tropical flavor, and juicy and thick texture.
Product name: Far Yeast Peach Haze
Release date: May 23 (Tue)
Suggested retail price: Open price
Ingredients: Malt (manufactured overseas), peach (produced in Yamanashi City, Yamanashi Prefecture), oats, pop, sugar
Alcohol content: 5.5%
Style: Fruited Hazy Pale Ale
Brewery: Far Yeast Brewing Genryu Brewery (Kosuge Village, Yamanashi Prefecture)
Specifications: 350ml can
* Click here to purchase at the online store https://faryeast.stores.jp
■ What is the Yamanashi Support Project?
A project started in the summer of 2020 by Far Yeast Brewing Co., Ltd., a craft beer maker in Kosuge Village, Yamanashi Prefecture, and will be in its third year this summer. It was launched with the aim of discovering and disseminating the charm of Yamanashi through craft beer, triggered by the need for online sales due to the corona wreck. This initiative aims to be a sustainable initiative from a long-term perspective, and is also characterized by the development of products that are conscious of upcycling.
Yamanashi support project latest release product
Product name: “Far Yeast Morimori RICE ALE”
Release date: Thursday, November 24, 2022
With Mr. Satoshi Uematsu of “Mitsuho mitsuho”, Mr. Hiroki Takase of “Sudama Aigamo Farming Research Group”, and Mr. Shigeki Mochizuki, a rice farmer. This is a rice beer made in collaboration with Koshihikari rice made by them and the blended rice “Morimori” of Norin No. 48.
Product name: “Far Yeast Grapevine 2022”
Release date: Sunday, October 16, 2022
Château Mercian Katsunuma was founded in 1877 as Japan’s first privately owned winery, Dainippon Yamanashi Wine Company, with the hope that “Japanese wine will be loved by people in Japan and around the world one day.” A fruit pale ale made with wine grapes harvested in Koshu City, Yamanashi Prefecture in collaboration with a winery.
About Far Yeast Brewing Co., Ltd.
“Democratizing beer” Developed under the mission of “regaining the diversity and richness of beer, which has become a uniform mass-produced product due to industrialization”.
We are developing three craft beer brands: “Kaiwa KAGUA”, a Japanese ale, “Far Yeast” with the theme of Tokyo, and “Off Trail”, which challenges innovative beer brewing. We are sending out to the world.
Company name: Far Yeast Brewing Co., Ltd.
Representative name: Shiro Yamada
Head office location: 4341-1 Kosugemura, Kitatsuru-gun, Yamanashi Prefecture
Established: September 7, 2011
Business: Manufacture and sale of craft beer and operation of restaurants
Yamanashi Prefecture’s official brand information site “High Quality Yamanashi”
In addition to this issue, we are featuring various attractions of Yamanashi Prefecture. Please take a look.
▶ Click here for a report on this matter: https://hq-yamanashi.jp/article/a01491/
Company press release details (2023/05/26-14:46)
Tags: Yeast Brewing moved headquarters Tokyo Yamanashi release craft beer peaches prefecture sell immediately year current affairs dot-