Red Bull Racing announced in Las Vegas that it has renewed its partnership with TAG Heuya.
Since its inception in 2016, the partnership between Oracle Red Bull Racing and TAG Heuer has developed into a strong relationship. Max Verstappen, who formed a partnership with TAG Heuer at the age of 18, played a pivotal role in the formation of this collaboration.
Max and TAG Heuer have had an incredible journey from a promising young talent to a three-time world champion at the age of 26.
The extraordinary partnership between Oracle Red Bull Racing and TAG Heuer, built on many successes together and years of shared passion and dedication, will only grow stronger. As Oracle Red Bull Racing expands its journey with TAG Heuer, fans can look forward to exciting new experiences and activations that immerse them in the world of F1.
Oracle Red Bull Racing and TAG Heuer have been an important part of F1’s history for many years. These great moments include iconic races like the Monaco Grand Prix, widely regarded as the crown jewel of the season. Max Verstappen won the drivers’ title in Qatar, and at Suzuka, Oracle Red Bull Racing showed overwhelming strength on the track to win their sixth constructors’ title. Off the track, the partnership has created a pop-up experience that immerses fans in the world of motorsport in Singapore’s vibrant environment, showcasing the passion and dedication both parties share with their fans. Characterized by creativity and innovation, these milestones offer fans an exclusive backstage pass inside motorsport, bringing them closer to the heart of F1, its teams and its drivers.
Oracle Red Bull Racing and TAG Heuer share the same core values and this partnership represents not only the pursuit of excellence but also a dedication to the sport. Oracle Red Bull Racing was born out of a desire to disrupt the status quo in F1 and has continued to strive for ultimate performance. TAG Heuer is a Swiss watch manufacturer with over 163 years of history and tradition, and its roots are deeply connected to the world of motor racing.
As a testament to the continuing success of their collaboration, the co-branded watches resulting from this partnership have become TAG Heuer’s best-selling products. These timepieces, like the TAG Heuer Formula 1 x Oracle Red Bull Racing Special Edition, reflect the precision and performance synonymous with Formula 1 and are embraced by fans as symbols of a thriving partnership. .
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, said: “We are very proud to extend our partnership with TAG Heuer, one of the most trusted and iconic brands in the world of Formula 1. Our collaboration with Heuer has been a source of inspiration and innovation in the paddock, and we will continue to dazzle audiences around the world with our amazing joint activations and products.”
Frédéric Arnault, CEO of TAG Heuer, said: “Tag Heuer is one of the most recognized and respected brands in Formula 1. Over the past 50 years, we have won 14 Drivers’ World Championships and 11 Constructors’ World Championships. title.We are therefore proud to continue our partnership with Oracle Red Bull Racing, the most dominant and exciting force in the paddock.This contract extension is our longest contract extension to date. is a celebration of the incredible journey we have taken together, rooted in a shared passion for excellence and constantly pushing the limits. We look forward to continuing to create new timepieces for Red Bull Racing fans around the world.”
Category: F1 / red bull racing / F1 sponsor