Off-field income (side income) is expected to be approximately 10.1 billion yen
Pitcher Shohei Ohtani, who signed a 10-year, $700 million (approximately 107.8 billion yen) contract with the Dodgers, is also making a lot of money off the field. On the 22nd (23rd Japan time), “Rhapsode”, a company that develops ballistic measurement and analysis devices for baseball and other sports, announced that he has been appointed as a technology ambassador. Also, on the same day, the Dodgers signed a multi-year contract with Daiso (Daiso Sangyo Co., Ltd.), a major 100-yen store, and the Dodgers are making a big impact on the economy outside of playing, and the U.S. media is also paying close attention to Otani’s business.
Rhapsode is capable of measuring highly accurate pitching and batting data in real time. In recent years, NPB teams have also introduced it. The media said, “The company is headquartered in St. Louis and also has offices in Japan. Ohtani will be the face of the global brand in Rhapsode’s marketing efforts.”
The media predicts that Ohtani’s off-field income (secondary income) will be $65 million (approximately 10.1 billion yen) this year. This is nearly 10 times the $7 million (approximately 1.08 billion yen) earned by Bryce Harper, the No. 2 player in baseball.
Even after last season, his sponsorship contracts and commercial appearances continue to increase, including becoming an ambassador for DIP Co., Ltd. and Konami Digital Entertainment Co., Ltd. Even when the 2024 season begins, there is no stopping him.
Although there was a scandal involving former interpreter Ippei Mizuhara at the start of this season, “However, since the start of the season, several new endorsement deals, including Rhapsode, have been signed, and Shohei’s business side continues to prosper.” It was pointed out that the impact of the problem was small.
(Full-Count Editorial Department)
Tags: Shohei Otani Business continues prosper Face brand influence billion yen supplementary income FullCount
