McLaren F1 Mastercard and title sponsor negotiations reported[F1-Gate.com]

McLaren is reportedly in talks with Mastercard for a sponsorship deal with Taito. However, Ferrari, Mercedes and Aston Martin are also said to have expressed interest in a deal with the payments giant. As the Miami Grand Prix approaches, all eyes are on several top teams competing for a lucrative sponsorship deal with payments giant Mastercard.

According to SportBusiness, McLaren is leading the race to sign a deal with Mastercard, with talks hinting at a potential title sponsorship that could rebrand the team as McLaren Mastercard. Multiple F1 teams aim for Mastercard sponsorship Ferrari, Mercedes and Aston Martin are also eyeing a potential deal with Mastercard, hoping to impress payment services over the Grand Prix weekend. There is. Ferrari was previously in talks with Mastercard as title sponsor, but is reportedly seeking a lower-tier deal as the brand shifts its focus to McLaren. Competitive F1 sponsorship deals have been gaining momentum, particularly after Red Bull Racing’s sister team RB secured a co-title sponsorship deal with Visa and Cash App earlier this year. It’s clear that F1 is attractive to payment brands, with American Express recently announcing regional sponsorship of the sport. Similarly, JPMorgan Chase is also reportedly in talks with Red Bull Racing. Payments in the F1 Championship Brandmaster’s last major venture in F1 was a partnership with the now-defunct Jordan team. Mastercard failed in its F1 project with Lola in 1997. Sponsored Jordan from 1998 to 2001. Today, Mastercard continues to have a large presence in a wide range of sports, including partnerships in the UEFA Champions League, MLB, Rugby World Cup, and the PGA Tour. Mastercard has around 500,000 followers on X and more than 10 million followers on F1. Last year, OKX expanded its partnership with McLaren Racing. After the initial deal was successful, the collaboration expanded when the OKX logo was featured on the MCL60 team’s sidepod at the Australian Grand Prix. The agreement between OKX and McLaren Racing marks a significant milestone in the continued integration of cryptocurrencies in F1. The partnership between McLaren Racing and OKX reflects a wider trend of F1 teams forming strategic alliances in the financial industry. Notably, McLaren has previously signed sponsorship deals with prominent financial institutions, including Goldman Sachs and FxPro brokers, as part of its sustainability initiatives.