Introducing the new “SHIBUYA TSUTAYA” with photos – Starbucks and shared lounge on the 2nd floor – CNET Japan

Culture Convenience Club reopened “SHIBUYA TSUTAYA” on April 25th.In addition to a shared lounge on two floors that can be used as a workspace, there is also a lounge and studio where you can experience the Pokemon card game.

SHIBUYA TSUTAYA, located in front of Shibuya Scramble Crossing, opened on December 31, 1999. In addition to handling CDs, DVDs, books, and magazines, it has been operating as TSUTAYA’s flagship store, boasting the largest inventory in Japan as a rental store.

In the renewal, we focused on three points: IP, spatial value/experience value, and a place for promotion to be communicated to the world. “Up until now, we have mainly handled movies, music, games, and anime, but we would like to take a broader view of IP and actively handle V-tubers, fashion, home appliances, food, etc.Spatial value/value experience In terms of value, when we conducted a survey in Shibuya, the top answers were “Cafes are crowded” and “There is no place to take a break.” In order to meet these needs, we have prepared shared lounges in addition to Starbucks. We will respond to this problem in a simple manner.However, rather than simply incorporating existing things, we will add elements that are unique to Shibuya.” (Takahiro Kamata, Executive Producer of Culture Convenience Club Shibuya Project) Talk about the main points of this project.

As for the last place to promote our products to the world, we have installed two LED screens at the outdoor entrance and a super large monitor inside the store. “Rather than just advertising, we want customers to be able to enjoy the store, which they can see while waiting at a traffic light at a scrambled intersection, and enjoy the store both inside and outside.” (Mr. Kamata) ) and make the most of its location in front of Shibuya Station.

SHIBUYA TSUTAYA has 2 floors underground and 8 floors above ground. As before the renovation, there will be a Starbucks on the second floor, and there will also be a take-out Starbucks on the first floor. A studio will be set up on the 8th floor, which is expected to open sometime in the summer.

“SHIBUYA TSUTAYA will be reborn on April 25th after 24 years. Through TSUTAYA, we will provide content throughout Japan,” said Yoshinori Hashi, President and CEO of Culture Convenience Club. We have created a place where we can deliver greatness to many customers and meet what they like. As an intellectual capital company, CCC would like to take on new challenges from this SHIBUYA TSUTAYA.”