“‘Japanese-style’ marketing that works globally”
The secrets of global marketing ([Brand Creation x Business Management x Global]) conveyed from a “super practical perspective” by a former Ajinomoto ASEAN Regional Headquarters Marketing Manager.
●“Japanese style” marketing
Even though they are Japanese, their way of thinking and acting without being too conscious of the concept of national borders will be useful for the global marketing of Japanese companies in the future. The Japanese people, who always live their lives with a feeling of “Thank you” and “Thank you” somewhere in their hearts, have developed the “patterns” that they have been able to establish through various experiences in Japanese society. It is important to systematize and structure this know-how.
●“15 hit rules”
The “Laws of Hits” are based on the basics of marketing learned at the Ajinomoto Marketing School, put into practice in the field, and then added your own unique methods to the know-how. The 15 principles, including specific case studies, are written down to the details that only a practitioner can write about, factorizing the elements as much as possible, and explaining the process and tips for developing and delivering “hit products” to customers around the world. I devised a way to embed it.
Tags: easy understand Japanese Japanesestyle marketing globally created Hiroshi Nakajimas Japanesestyle marketing glossary freebee Inc .s story TIMES STORY
